It all started with a frustrating observation: the price per kilo exists, it’s mandatory for many products, but it remains hard to read, hard to compare and almost impossible to track from one store to another.
On the shelf, everything catches the eye except the unit that truly allows comparison: the kilo, the liter or the unit.
Shrinkflation, misleadingly advantageous multipacks, "family" formats that aren’t always economical, hard-to-decode promos: packaging traps are everywhere. Not necessarily illegal. Not always intentional. But often invisible at the moment of choice.
So we decided to build the tool we would have liked to have in our trolley: an app to scan a product, read a label and compare formats in the aisle, and a web app to plan your shopping and review it on a computer. One account, the same real price, easier to read.
Aukilo’s prices come from open databases and from readings by the Aukilo community: labels photographed in store and shared receipts, dated and located. The community can also flag errors, correct prices and gradually enrich the database.
Our goal isn’t to promise magic savings. It’s simpler: give consumers the right information before they buy.
